Sainsbury’s has introduced Valentine’s Day cards for same-sex couples

Sainsbury’s is spreading the love this Valentine’s Day with its first ever same-sex cards.

The new range comes after 3.1 million Britons now identify as LGBT and with Sainsburys hoping to get in on the market and offer more of their customers a card which suits them.

The UK greeting card industry is worth an estimated £1.7 billion and keeps growing, with Brits buying an average of 31 cards per year. About £40.2 million of that is spent on Valentine’s Day cards, the highest spend among special occasions.

If you’re looking for the perfect card Sainsburys might be the place to go, with approximately 75% of card sales coming in the final week leading up to Valentine’s Day as shoppers scramble to purchase gifts for their loved ones.

James Brown, Director of Commercial, Sainsbury’s Argos: “Choosing the perfect Valentine’s Day card is a personal and sentimental experience, which is why we’re pleased to offer new same-sex cards and give all of our love-stricken customers the ability to choose the card that’s right for them.”

The supermarket has an active LGBT network of nearly 600 members including colleagues, stakeholders and organisations that come together to share experiences and contribute ideas to further support LGBT colleagues.

You can purchase the cards from Sainsburys nationwide, starting at 99p.

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