Ben and Jerry’s is giving away free ice cream this Thursday in Soho!

Free ice cream! Here we go…

Ben and Jerry’s is opening a four-month pop-up ice-cream shop on Wardour Street in Soho, and if it could get any better, they’re giving A LOT of free ice cream!

The new spot, named the ‘Summer in Soho’ is open now for all your favourite scoops, sundaes and more, but Ben and Jerry’s ‘Free Scoop Day’ is this Thursday July 6 from noon to 8pm.

If you get in line and make it inside (expect big queues), you’ll be able to choose free scoops from any of their flavours as well as new Soho-only flavours like ‘sweetest peace’ (raspberry cheesecake ice cream with chocolatey peace signs and ampersand chunks). Yum!

Ben and Jerry’s are planning on giving away more than 5,000 scoops on the day AND there’s no limit to how many scoops you can have.

So, once you’ve got first flavour, enjoy it and then get back in line for another choosing…

Free Scoop Day runs from noon to 8pm on Thursday July 6 at Ben and Jerry’s 74 Wardour Street, W1F 0TE. 

You bring the rum, I'll bring the raspberries. Perfect daiquiris all round.