Bluebird Café is the latest to join the redeveloped Television Centre

Bluebird Café will be joining Television Centre from this winter.

Originally the home of the Bluebird Motor Company in 1923, the Bluebird Café has become a famous café and courtyard are in Chelsea.

The Restaurant and Bar underwent a refurbishment in 2016, at the hands of Sagrada, designers of Sartoria and The Arts Club with Executive Head Chef Liam Smith-Laing (previously of La Petite Maison) overseeing the Restaurant’s modern Mediterranean menu, which pays homage to Bluebird’s famously sociable vibe with a selection of small plates and sharing dishes.

Now, they will expand with a new a landmark restaurant, and café. The new 5,000 sq ft site in White City will include a café, bar, deli and an outdoor terrace.

Alistair Shaw, Managing Director of Television Centre, said: ‘We are excited to be able to announce that Bluebird will open its second ever site at Television Centre this year.

As one of the most iconic names in London’s world-leading restaurant scene, this opening sets the tone for what will be a fantastic mix of experiences at Television Centre and in the wider £8bn regeneration of the White City area.

We are pleased to be working with an operator of Des’ calibre, passion and track record, and look forward to welcoming Bluebird’s customers this winter when Television Centre opens to the public for the first time.

Television Centre will also be home to a new outpost of private members’ club Soho House, complete with a 47-room hotel, a rooftop pool, House gym and and a four-screen, 200-seater Electric Cinema.

The location was the former home to BBC Television, at 101 Wood Ln, White City, London W12 7FA

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