Camden Town Brewery launches Supporting Australia lager to raise funds for bushfire crisis
Camden Town Brewery are doing their bit for the bushfire crisis.
Their founder, Jasper Cuppaidge, and many other brewery employees, hail from Australia originally.
To support the country’s ongoing efforts to rebuild communities following the Australian fires, the brewers have developed a special Supporting Australia brew to help raise funds for those affected.
One hundred per cent of proceeds raised from keg sales of the 4.6% lager will be donated to the Australian Salvation Army, an organisation working hard to help communities that have been affected by the fires, providing food and drink to first responders and evacuees, and offering ongoing support to communities.
What’s more, they’ll be matching all donations to raise additional funds for the charity.
For those unable to try the lager but who would still like to help, donations can be made on the Camden Town Brewery website directly to the Australian WWF, to help provide emergency care, and restore homes, for injured wildlife.
Jasper Cuppaidge, founder of Camden Town Brewery, comments: “Australia will always be a special place for me, and when we saw the bushfire crisis we knew we had to do something to help support those affected.
We’ll be doubling all proceeds from the Supporting Australia lager, with the money going directly to the Australian Salvation Army to help support and rebuild communities.”
The limited-edition lager will be going on tap at pubs across London from 24 January, including The Horseshoe, and other venues such as Mare Street Market, The Commercial Tavern and Fountain & Ink.