Hellmanns is launching a food tour popping up in Soho to champion rising talent

Hellmann’s is celebrating its deli roots and its passion for real food!

The brand are launching a six-month food tour that will travel across the country to champion rising talent, beginning with a pop-up deli space in Soho, London

Hellmann’s is bringing together food entrepreneurs from across Britain, Berlin and California to serve up mouth-watering deli sandwiches to the nation.

The Hellmann’s Real Food Tour will support UK restauranteurs by showcasing their delicious hero dishes in a series of short videos that will raise awareness of the exciting and tasty food being served by the country’s rising stars.

To kick start the Real Food Tour, Hellmann’s will open its doors to the ‘Deli Exchange’ this July –  a pop-up that will host two of the world’s best Deli’s to share their own world renowned, award winning sandwiches with Londoners for the very first time.

This exclusive Soho based eatery opens from Thursday 19th July – Saturday 21st July, with back-to-back residencies from the world-famous deli aficionados.

The pop-up will welcome sandwich recipes spanning two continents – Ike’s Love and Sandwiches, which has over 40 sites across California, and Mogg, whose reputation proceeds itself as an institute on the Berlin culinary scene.

Visitors to the Hellmann’s Deli Exchange can expect a curated menu of dynamic, bespoke and iconic deli sandwiches that will feature delicious and creamy Hellmann’s mayonnaise.

All proceeds from the sandwiches will be donated to Action Against Hunger, a global charity committed to ending world hunger.

Meanwhile, customers who visit any of the restaurants on the ‘Real Food Tour’ can order their limited-edition hero dish, and quote ‘Real Food Tour’ to upgrade their meal.

All deli sandwiches will be available for £4.99 with all proceeds being donated to Action Against Hunger.

The Deli Exchange will take place at 3 Bateman Street, Soho, London between 19th and 21st July (10.00 – 17.00).

You bring the rum, I'll bring the raspberries. Perfect daiquiris all round.