Veginners rejoice as delicious and free ‘junk’ food is being served up in East London!

Hellmann’s have partnered with Biff’s Jack Shack, to offer free vegan grub to hungry revellers.

Encouraging Londoners to power through the meat free month, just as their junk food cravings begin to kick back in and ‘Quitter’s Day’ looms, they’ll be offering freebies and a load of veggie junk food!

When ordering The Biff & Chip Butty, customers can simply use the codeword, ‘Veganuary’ and they’ll receive a free side of fries to make their vegan meal truly complete and their purse strings sing.

For those that can’t go without a dip for their chips and don’t want to miss out on the tantalizing taste of one of the nation’s best loved condiments, Hellmann’s Vegan Mayo is the perfect accompaniment to the crispy potato pillars.

The Biff & Chip Butty itself is a beast – stacked with Biff’s signature crispy fried jackfruit patty, mushy peas, spicy curry sauce, a tangy tartare sauce made with Hellmann’s Vegan Mayo, chips, pickles and crunchy iceberg lettuce – all laid on a plush toasted brioche bed.

In 2018 alone, people taking part in Veganuary contributed to a reduction in the consumption of meat, fish and dairy of 18 million portions of animal-based meals in one month* – confirming that even the most apprehensive ‘veginners’ amongst us are making a difference with the pledge.

From Creamy Mac n Cheese to BLT Pasta and Sweet Potato, Quinoa and Black Bean Burgers – the recipes, all made with Hellmann’s Vegan Mayo, are perfect for those veginning their meat and dairy free journey this month.

Running from 14th – 27th January at Biff’s Jack Shack Boxpark outpost and available for £9.50, the deal is available to everyone – from veginners to vegan veterans and is set to surprise even the most stubborn meat eaters amongst us.

You bring the rum, I'll bring the raspberries. Perfect daiquiris all round.