Could Premier Inn’s new no-frills £19 hotel rooms come to London?
Budget hotel chain Premier Inn are hoping to shake up the hotel market…
Launch new no-frills rooms which are just 8.5 square metres in size, including a bathroom, they’re hoping to take ownership of the lower end of the hotel industry.
They are to offer twin single beds that can be pushed together to make a double bed, air conditioning, a TV and WiFi.
Called Zip by Premier Inn, and starting at a very affordable £19 they could be the perfect replacement for that late night Uber home! The first of them is set to open in Cardiff’s Roath district early next year, but could they soon be heading to London?
Zip hotels will have communal areas that serve breakfast from £3.95 and transform into a bar in the evenings, and there will be an ironing room on every floor.
Whitbread Plc chief executive Alison Brittain suggested that Zip is “an exciting new platform for growth and will give us access to a broader customer base, attracting those guests who are on a particularly tight budget but still expect and deserve the basics done brilliantly”.
Premier Inn managing director Simon Jones, added: “It’s clear through the research that people want the basics done brilliantly, such as a comfy bed and a power shower but they are happy to compromise on location or some extras if they are paying a fantastic price for their room.”