Fry Ups: Giraffe disappoints with new menu… But same great taste
Tesco owned restaurant chain Giraffe has recently given it menu a spring clean, for the first time in 3 years.
We all love a fry up, and if you start to follow Urban Intention you’ll notice the amount of fried eggs, beans and toast we devour. So, today was no different.
We decided to visit Giraffe in Westfield Stratford City. With views of the 2012 Olympic park, where could be better to indulge in a British staple meal?
The company has 48 outlets across the UK, including fifteen in London, and in March 2013, it was announced that the chain was to be acquired by Tesco for £48.6m. Not bad eh…
Giraffe has always been great for a few reasons: their selection of frozen cocktails, their quick service and price, with the quality and quantity of food always leaving you questioning the bill’s affordable cost.
However, on this occasion the menu had changed to their new look and new flavours menu.
There’s a few problems with this, firstly they’ve taken ALL frozen drinks off the menu. According to a lovely waitress it’s because of the machines being too expensive… Seems odd, as a blender in this day and age surely isn’t the be all and end all.
Secondly, the prices have increased.
Now, if they’re going to provide more beans, sausages and bacon for my buck… go ahead. But this is not the case. They’re also removed many of the vegetarian options, leaving users online frustrated with the lack of choice.
Thirdly, the service seems to have slipped. We’ve visited Giraffe’s across the country many times, with a consistent service, with a chatty, friendly team, who are on the ball, and adaptive to your requests. However, on this occasion there was a struggle to even order, never-mind get a second drink (which I had to request twice).
We eventually decided to get the Full Brunch, which consists of smoky bacon, herby pork sausage, baked beans, fried or scrambled eggs, chunky potato wedges and artisan sourdough toast. Plus, one of their non-alcoholic cocktails, the strawberry smash, which consists of soda with strawberry, lemon and mint.
Oh, by the way… this was after trying to order two other drinks, which they had run out of! Not a good start.
The plate comes in at under £10 at £8.95, which for London is pretty good, however for a chain store is slightly on the pricey end. After it arrived, we realised quickly the size has been reduced, with a measly spoon of beans provided.
However there was no questioning the same Giraffe quality which is always welcome when visiting one of their restaurants. The wedges were crispy, the bacon fried to perfection and the sourdough toast adding a real quality to an otherwise staple fry up.
The server also provided a selection of sauces, plus butters and free glasses of water to the table. A good fry up all round, and did not leave you asking for more.
As fans of the chain it’s a shame to see fan favourites, such as the frozen daiquiri’s and pina colada’s vanish from the new plastic menu, as it really allowed the chain to stand out from it’s competitors such as Pizza Express, TGI Fridays and Gourmet Burger Kitchen, plus at an affordable price were a go to any time of the year.
Now, it’s little more than a pricey Tesco Finest meal… with a limited cocktail and drinks menu, for double the price.
If you want to give it a go, and have your own say, check out one of the Giraffe stores nationwide. We’d recommend the Full Brunch, served until 4pm or the Chicken Katsu Noodles.