ICON Outlet at The O2 announces sample sales with Superdry, Helmut Lang, Theory and more!

ICON Outlet at The O2 has announced a partnership with Showcase!

They’re an exclusive fashion events company, which will host sample sales with world class brands at ICON Outlet.

Following the huge success of the launch with Superdry which took place on 17-20 October, the partnership will see Showcase host a range of luxury sample sales at ICON Outlet, offering up to 80% off RRP for brands including Helmut Lang, Theory, J Brand, Aquazzura, and Hackett.

Renowned for working directly with leading fashion houses and brands to host private luxury sample sales across the capital, Showcase joins ICON Outlet in what will be its second site, following their debut on Regent Street.

ICON Outlet at The O2 is the newest shopping destination in London just 15-minutes from central London and offers over 60 premium fashion and lifestyle brands with up to 70% off retail prices.

Since opening in October 2018, ICON Outlet has welcomed a range of retailers that are complemented by the offering of The O2, the world’s number one entertainment venue, seamlessly integrating retail with music and leisure.

Visit ICON Outlet at The O2, Peninsula Square, Greenwich Peninsula, London SE10 0DX

You bring the rum, I'll bring the raspberries. Perfect daiquiris all round.